OneMoreThing - Apple News & Analysis

Original editorial illustration of Apple earnings with an ascending bar chart, a company mark and a coin

Business

Apple closes the Cook era with a record June quarter

Apple reported $109.42 billion in fiscal third-quarter revenue, led by a 22% iPhone increase, while higher memory costs loom over John Ternus’s September handoff.

July 30, 20264 min

Editorial illustration of smart glasses beside privacy controls and an abstract camera lens

AI & Innovation

Apple’s smart-glasses plan now points to WWDC 2027

Two reports put Apple’s first smart glasses on a possible WWDC 2027 path, with privacy engineering at the center and no public confirmation from Apple.

July 26, 20264 min

AI & Innovation

Apple signals a virtual shopping assistant in its Store app

Apple has not announced the feature, but its July 22 privacy text already explains how a Store app assistant would handle chats and data.

July 22, 20264 min

Products

Apple makes macOS 28’s encrypted HFS+ exit less painful

Apple is still ending encrypted HFS+ support in macOS 28, but its new guidance now lets some users convert directly to encrypted APFS.

July 22, 20264 min

Products

Apple splits the day between OS 27 betas and 26.6 RCs

Apple posted fourth developer betas for its next major platforms while also moving iOS 26.6 and macOS 26.6 to release-candidate status.

July 20, 20264 min

Finance

Apple raises iCloud+ in eight countries

Apple updated its iCloud+ pricing document for eight markets on July 17, adding another service to the company’s broader summer price wave.

July 17, 20264 min

Illustrative photo of a Mac desktop trapped behind a fake password prompt and terminated windows

Products

ClickLock makes Macs unusable to steal passwords

Group-IB says the new macOS stealer uses coercion, not an exploit.

July 20, 20264 min

Editorial illustration of selected text with a floating contextual AI icon and popover on a desktop display

AI & Innovation

macOS 27 tests a hidden lightweight Siri interface

The beta feature appears when text is selected, but Apple has not promised it for release.

July 20, 20264 min

Illustrative photo of a professional computer tower between Intel and Apple silicon development paths

Products

Apple reportedly tested two final Mac Pro paths

Two reported Mac Pro prototypes, one using Intel and another using M3 Ultra, show the alternatives Apple explored before discontinuing the line.

July 20, 20264 min

Illustrative photo of a smartphone displaying recovery, update, diagnostics, and erase symbols

Products

iOS 27 brings recovery tools directly to the iPhone

A new recovery screen can handle several repairs on the iPhone itself, but computer-free recovery depends on the task and device model.

July 20, 20264 min

Illustrative photo of a smartphone, cellular signal padlock, and monthly payment calendar

Products

Apple Closes the Unlocked iPhone Carrier-Financing Loophole

In the US, iPhones financed through AT&T, T-Mobile, or Verizon at Apple are now locked until paid in full. Apple Card installments remain unlocked.

July 17, 20264 min

White AirPods Pro earbuds and charging case on a blue background

Products

AirPods Gain a System-Wide Custom EQ in Apple’s Public Beta

The new three-band control adjusts lows, mids, and highs across all audio on supported H2 AirPods. Beta firmware cannot be removed manually.

July 15, 20264 min

Editorial illustration of an iPhone, iPad, and Mac linked by a testing workflow

Products

Apple Opens iOS 27 Public Betas Beyond Developers

Apple’s public beta channel now includes the iPhone, iPad, and Mac releases tied to iOS 27. Wider availability helps enthusiasts test early, but backup discipline and secondary devices still matter.

July 13, 20264 min

Products

Apple Raises Mac and iPad Prices as Component Costs Climb

Apple raised prices across several Mac and iPad models on June 25 and says it has begun passing through unusually sharp component-cost increases. iPhone and Apple Watch prices were unchanged that day.

June 25, 2026 5 min

AI & Innovation

WWDC 2026: Apple Introduces Siri AI and the Next Generation of Apple Intelligence

At WWDC26, Apple introduced Siri AI as part of the next generation of Apple Intelligence, with personal context, onscreen awareness, web answers, and a broader beta later in 2026.

June 8, 2026 6 min

Plant growing from coins, symbolizing financial growth

Finance

Apple Posts Record Q2 2026 Results: $111.2B Revenue, +17% Growth

Apple reported $111.2 billion in revenue and $2.01 in diluted EPS for fiscal Q2 2026, along with record March-quarter iPhone revenue, record Services revenue, and a new $100 billion buyback authorization.

April 30, 2026 5 min

Finance

John Ternus to succeed Tim Cook as Apple CEO on September 1

Apple has made its biggest leadership change since 2011 official: hardware chief John Ternus will become CEO on September 1, while Tim Cook moves to executive chairman.

April 23, 2026 5 min

Two iPhones on a white desk, with the Dynamic Island visible on the larger screen

AI & Innovation

WWDC 2026 artwork points to Siri's new home in the Dynamic Island

Apple's WWDC 2026 visual does more than mark the date. Reports say its glowing treatment mirrors a Siri redesign being tested for iOS 27.

April 23, 2026 4 min

Mac Studio desktop unit on a desk with display

Products

After the MacBooks, Apple’s Next Desktop Mac Updates Come Into Focus

After the spring MacBooks, Apple’s next desktop Mac refresh looks set to center on the Mac Studio and Mac mini, with an iMac update still expected later.

April 9, 2026 5 min

Illustrative photo of a colorful Apple computer museum gallery

Entertainment

Europe's Largest Apple Museum Opens to the Public in Utrecht

An independent museum in Utrecht is now open with 2,000 square meters of Apple history, public ticketing, and a collection spanning 1976 to 2026.

April 10, 2026 4 min

Photo of a shuttered storefront on a city street

Finance

Apple Closed Three U.S. Stores, Including Unionized Towson

Apple closed three U.S. mall stores on June 20 after citing declining conditions. Towson stood apart because its staff formed Apple’s first American retail union.

April 10, 20264 min

Close-up photo of a foldable smartphone on a white surface

Products

Apple’s foldable iPhone timing remains unsettled

Early April reporting split between engineering-delay warnings and sources insisting Apple was still aiming for its usual September window. The key fact was uncertainty, not a confirmed date.

April 9, 20264 min

Photo of space gray Apple AirPods Max on a brown surface

Products

AirPods Max 2 reviews split on the upgrade case

Early AirPods Max 2 reviews agree that sound and noise cancellation improved, while the case for upgrading is much less unanimous.

April 9, 20264 min