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Apple quietly raised prices on 14 Mac and iPad models, with increases averaging around $200 per device. Tim Cook pointed to a global shortage of RAM and SSD components driven by the AI boom — and more increases are signaled for iPhone and Apple Watch.
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Apple quietly raised prices on 14 Mac and iPad models, with the MacBook Air jumping $200 to $1,299. The culprit: soaring RAM and SSD prices caused by AI data center demand. More increases may be coming for iPhone.
At its annual developer conference, Apple unveiled iOS 27, macOS Golden Gate, and a Siri rebuilt from the ground up — the most capable assistant the company has ever shipped, powered in part by Google's Gemini technology.
Apple crushed analyst expectations in Q2 fiscal 2026, reporting $111.2 billion in revenue with double-digit growth across every product category. Incoming CEO John Ternus joined the earnings call for the first time.
From a garage startup in 1976 to a $3 trillion company, Apple's journey has transformed the technology industry and redefined how billions of people interact with the world.
While the broader PC market managed a modest 2.5% gain in the first quarter of 2026, Apple's Mac lineup grew at more than three times that rate — with 9% shipment growth driven largely by the M5 MacBook Pro.
Apple refreshed its laptop lineup in March with M5 chips across the board. Now attention turns to the desktop Macs still waiting for their upgrade — and to an unprecedented M5 Ultra chip that skips the M4 generation entirely.
Lexus is joining the growing roster of automakers that let you leave your key fob at home. The 2026 ES will be the first Lexus to support Apple Car Key — and it solves a significant limitation of the brand's existing digital key system.
Apple officially introduced its new all-in-one business solution, marking a major expansion into enterprise. The platform streamlines device management, customer engagement, and team collaboration.
Apple reported unprecedented Q1 2026 results with $143.8B in revenue, a 16% year-over-year increase. iPhone revenue reached an all-time high as global demand remained strong.
Apple unveiled the next-generation MacBook Air powered by the revolutionary M5 chip. With up to 30% faster GPU performance and integrated AI capabilities, it redefines what's possible in ultra-portable computing.
The latest MacBook Pro lineup features M5 Pro and M5 Max chips with dual-die 3nm architecture. Enhanced ray-tracing and AI capabilities make it the ultimate choice for creative professionals and developers worldwide.
Apple's new Siri will debut at WWDC 2026 as a full-featured chatbot with on-screen awareness, contextual understanding, and memory. Powered by Google's Gemini technology, it represents Apple's bold strategy in the AI revolution.
Apple's Worldwide Developers Conference runs June 9-12, with the keynote on June 8. Expect announcements on iOS 27, new design innovations, and groundbreaking developer tools. Here's what industry insiders are anticipating.
Apple's first foldable iPhone is set to launch with a revolutionary book-style design. The device features a creaseless 7.8-inch display, 3D-printed hinge, and Touch ID authentication. Here's what we know about pricing and specs.
After paying $3.3B in tariffs last year, Apple's strategic diversification is paying off. With half of US iPhones now produced in India and facilities in Vietnam, the company is adapting to the evolving global trade landscape.
The updated Vision Pro features Apple's M5 chip with 10% more pixels and 120Hz refresh rate. With visionOS 26.4's new foveated streaming capabilities, Apple continues innovating in spatial computing despite consumer demand challenges.
The next generation of Apple Watch introduces optical blood pressure trend monitoring and enhanced sleep tracking. These health-focused upgrades position the Watch as an indispensable health companion for millions of users worldwide.
The new AirPods Max with H2 chip is now available. Enhanced noise cancellation, adaptive audio, real-time conversation recognition, and live translation make it the premium choice for audio enthusiasts and frequent travelers.
Apple TV+ kicks off April with major releases including the second season of "Your Friends & Neighbors" starring Jon Hamm, and the film "Outcome" with Keanu Reeves and Cameron Diaz. A month of premium entertainment awaits.
Rather than racing the AI arms race, Apple partnered with Google on Gemini. This bold strategy prioritizes privacy, on-device processing, and multi-AI flexibility. We examine whether this approach positions Apple as a leader or follower in AI.
Apple has four completed products awaiting final approval, according to industry sources. Speculation points to Mac mini M5, Mac Studio M5, and new iPad models. Here's our analysis of what could be coming soon to the market.
Apple announces Q2 results on April 30. Analysts are closely monitoring iPhone supply constraints, Services revenue growth, China market performance, and the impact of trade tariffs on profit margins. Here's what to expect.
With iOS 26.4, Apple unlocked CarPlay for conversational AI apps. ChatGPT is now available for hands-free voice conversations in the car, joined by Google Meet and Audiomack — a turning point for the connected driving experience.
Apple's $599 MacBook Neo is selling faster than Cupertino can supply it. A shortage of binned A18 Pro chips and TSMC production lines running at full capacity have created a major strategic headache — with no easy fix before 2027.